JOHNBULL】JOHNBULL President's Office

Hello!

Mint Kobe, 4th floor, JOHNBULL.
Today, Yusuke Tsukada, President and Representative Director of JOHNBULL, will introduce "John Bull's current creations," and this time, he will introduce John Bull's denim.

Q.1 What is the best denim at John Bull right now?
I'm at a loss to answer this question because of all the recommendations.
My personal recommendation is to
(1) UNION HERCULES MADE (2) DENIM DELIGHT DAYS (3) THE KYOTO BASSEN.
As for UNION HERCULES MADE, I used to look for the originals in the US when I was in my 20s and 30s, and a few years ago, by a series of coincidences, it became available at JB, and I thought, "This is a brand I have to put a lot of energy into. I thought, "This is a brand that I have to put a lot of effort into.
Anyway, thoroughly research domestic and international WORKWEAR brands,
We found that no brand does "VAT DENIM (see web for details) fabric" & "large size but sharp silhouette", so we were thoroughly concerned about this.
I wanted to help people who like VINTAGE to understand it, but the majority of people who don't know about it are the ones who don't know about it.
We were particular about the processing and size that these people would understand.

Tsukada's personal UNION HERCULES MADE choir jacket and painters.

As for DENIM DELIGHT DAYS, I happened to visit the exhibition of "KAIHARA", JB's denim fabric supplier.
I found a LEVIS 701-like fabric (thin, darelle, sweet-twisted selvedge) that I used to be into,
This is an item that we are very attached to, and we have conducted many processing tests on it.
We are currently developing a 2STYLE 5POCKET DENIM, and next 26 Spring/Summer, we will be offering a new line of 5POCKET DENIM.
Finally, the selvedge on the DENIM JACKET (G-jan) is well done, so please look forward to it.

Tsukada's personal DENIM DELIGHT DAYS black denim. The jacket is custom made with vintage pins and badges.

As for THE KYOTO BASSEN, Hatakeyama, our women's designer, develops fabric patterns and processing, and her attention to detail is even greater than mine.
As an aside, there is an anecdote that the dyeing factory (processing factory) of THE KYOTO BASSEN is the home of my old friend's parents, and that is one of the things I am looking forward to.

Personal effects of THE KYOTO BASSEN; items from the first collection on the left and items from the vol. 2 collection released in 2023 on the right.

Q.2 What is important to you in denim planning?
We place importance on three factors: (1) size, (2) color, and (3) processing.
We always discuss (or argue) with the pattern maker about the size until we are satisfied.
From the rather absurd pretense of contradictions such as "It fits women, but men can wear it too."
I was always annoyed by the "slightly different" samples, even to the point of trying them on again with a few people,
Despite the flak, the size was redone until we were satisfied with it, and then we released it as a "product" to the world.
As for the color, I myself have never been a fan of the "blue of denim made by domestic manufacturers," so I try to keep it close to the "blue of denim from the 70s to the 90s.
Also, as with the blue color, we place importance on the "unobtrusive processing" and "natural faded look.

Q3: Do you have any particular fanaticism among them?
An obvious example is the selvedge ear bite of DENIM DELIGHT DAYS.
I think it is a common sense to "make the ear bite tight" in normal processing,
Most of the time when I see the real thing, most of them have fallen asleep on one side in the middle,
That part is faithfully reproduced.

Q4: Are there any items/processes that you think are "unique and new~~" in your planning?
If I say too much, the people involved will get angry... (laughs)
As for processing, JB does "remove the color" as other denim brands do,
Adding color is not simply a post-dyeing (overdyeing) technique.
It exists in JB's product line.
We also use unique "repair" techniques, both manual and mechanical.
JB has a lot of products that do many inefficient things.

Personalized rebear by Johnbull. top is a one-of-a-kind handpicked vintage T-shirt with various damages. Below is a shirt remade from vintage and a one-of-a-kind jacket made from African indigo fabric.

Q5: What is the future outlook for JOHNBULL denim?
For 25FW, we will be releasing and selling many products made in collaboration with "denim-loving" people outside the company.
We will also be releasing many amazing denim and other products in the 26SS as well.
I would be happy if everyone could embody the denim of the JOHNBULL company.


Yusuke Tsukada
After working for a shoe wholesaler, he worked for BAYCREW'S as a brand launcher, buyer, and director.
After working as General Manager at PAL, he has been President of John Bull since 2019.
A clothing lover whose favorite items must be bought in stock.

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